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Ad Hoc Research

Brand Perception Research:

Consumers' emotions and
 feelings towards brands after the experience These are the studies that measure
 the opinions of the competitors and aim to understand the situation of the
 competing brands against each other in the eyes of the consumers. We obtain the
 ways and methods to move forward by discovering the perception of our brand in
 the consumer from perception research.

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Brand and Ad Tracking

It is the research conducted
 to monitor how the communication is perceived by the target audience in order
 for the advertising investments to reach their goals.

&nbsp; 

Advertisement Post Test

It is research that aims to
 understand the recall power of a published advertisement on the target
 audience, the perception it creates and its effect on purchasing.

&nbsp; 

Advertisement Pre-Test

These are the types of
 research that contribute to the redesign of the advertisement in accordance
 with the perception of the target audience, by showing an advertisement to a
 group representing the target audience while it is still in the concept or animatic
 film stage, and the evaluations of this group regarding the relevant
 advertisement sample are taken.

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Concept Test

It is the research to
 understand the perception of the designed product in the eyes of the target
 audience after the completion of the design phase of a product and to what
 extent the expectations are met.

&nbsp; 

Package and Tasting Tests

It is the research that
 contributes to understanding how the packaging of a product or the product
 itself is met by consumers, and thus to ensure that the product is revised
 before it is put on the market with the results obtained.

&nbsp; 

Pricing

It is the research of
 evaluating the products within the whole market so that they can take place in
 the market with the right pricing.

&nbsp; 

Customer Satisfaction

It is research to understand
 the satisfaction of customers with your products or services and the reasons
 behind such satisfaction.

&nbsp; 

Employee Satisfaction

These are the research in
 which we measure the satisfaction and loyalty of the employees from the
 institutions and organizations, and accordingly, we aim to receive their
 suggestions and complaints.

&nbsp; 

Mystery Shopper

These are the types of
 research in which we measure the extent to which our employees engage and offer
 recommended activations in your stores or outlets.

&nbsp; 

Corporate Reputation

It is the research conducted
 in order to obtain the data needed to understand and manage the reputation of
 the institution according to the sector it is in and the like, and to re-manage
 the corporate communication strategies accordingly.

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Ad-Hoc Studies

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