Retail Research & Trade Intelligence

Understanding retail execution is essential for building successful brands and distribution strategies. Nish Research provides comprehensive Retail Research and Trade Intelligence solutions that help manufacturers, distributors, and retailers monitor market performance, improve execution, and make data-driven commercial decisions across Iraq.

With dedicated retail field teams operating across 12 governorates, we maintain a continuous presence in the market through regular store visits and structured retail monitoring programs. Our experienced auditors collect accurate, store-level data using standardized methodologies and digital data collection systems, ensuring reliable and timely market intelligence.

Our Retail Research solutions are designed to measure not only product availability but also the overall quality of retail execution, helping clients understand how their brands perform at the point of sale.

Our Retail Research Services

Retail Audit

Our Retail Audit program provides detailed insights into product distribution and retail performance across traditional and modern trade channels.

Key measurements include:

• Numeric & weighted distribution
• SKU availability and out-of-stock analysis
• Product assortment
• Shelf visibility and shelf share
• Price monitoring
• Promotional activity tracking
• Point-of-sale material compliance
• Competitive benchmarking
• New product distribution tracking

 

Modern Trade Audit

Our Modern Trade Audit focuses exclusively on supermarkets, hypermarkets, and organized retail chains. The study provides in-depth visibility into modern retail performance, merchandising standards, pricing strategies, promotional execution, and category management.

 

Customer Satisfaction Research

We conduct customized customer satisfaction studies within retail environments to measure shopper experience, service quality, customer expectations, and loyalty drivers. These studies help retailers identify strengths, improve customer experience, and enhance store performance.

 

Distributor & Trade Partner Evaluation

Strong distribution networks require continuous performance measurement. Nish Research evaluates distributors, wholesalers, and trade partners through structured research programs that assess service quality, execution standards, operational performance, communication effectiveness, and overall partner satisfaction.

Insights We Deliver

Our retail research programs provide actionable intelligence across a wide range of commercial indicators, including:

• Category performance
• SKU-level availability
• Out-of-stock monitoring
• Price and promotion analysis
• Shelf execution and merchandising compliance
• Distribution performance
• Retailer and distributor satisfaction
• Competitive intelligence
• Store execution quality
• Field performance evaluation
• Market coverage analysis
• Channel benchmarking

By combining continuous field presence with rigorous data collection and local market expertise, Nish Research delivers reliable retail intelligence that enables businesses to optimize distribution, improve in-store execution, strengthen trade relationships, and maximize market performance throughout Iraq.