A biannual face-to-face consumer study conducted exclusively with women across six major governorates in Iraq. Based on 800 household interviews, WOMENBUS provides in-depth insights into women's lifestyles, purchasing behavior, brand preferences, media consumption, and decision-making within the household.

Coverage: 6 Governorates

Sample: 800 Women (Household Interviews)

Frequency: Twice a year

Methodology: Face-to-Face Interviews (CAPI)