Iraq Consumer Profile (ICP) is Nish Research's flagship annual consumer profiling study. Conducted with 2,000 respondents across 10 governorates, the research provides one of the most comprehensive snapshots of Iraqi consumers and households.

The study covers demographics, socio-economic classification, household structure, income, shopping habits, media consumption, brand ownership, lifestyle indicators, and consumer attitudes, creating a comprehensive database for market sizing, segmentation, and strategic planning.

Coverage: 10 Governorates

Sample: 2,000 Respondents (15–65)

Gender Split: 50% Female / 50% Male

Frequency: Annual

Methodology: Face-to-Face Interviews (CAPI)