OMNIBUS
A multi-client quantitative research program designed to provide fast and reliable consumer insights across Iraq. Conducted among 1,000 adults aged 18–64, the study follows a balanced sample of 50% female and 50% male respondents across the country's eight largest governorates.
OMNIBUS offers an efficient solution for testing concepts, measuring awareness, evaluating campaigns, and answering specific business questions within a shared research framework.
Coverage: 8 Governorates
Sample: 1,000 Adults (18–64)
Gender Split: 50% Female / 50% Male
Methodology: Face-to-Face Interviews (CAPI)

