Our Union Surveys

Consumer Omnibus
As Nish Research we designed a number of union projects to the needs of our customers, building on our long-term experiences in Iraq. We aim to meet the needs of our customers through cost-cutting union surveys with multiple participants.
Consumer Omnibus is a model covering all target groups allowing us to include questions for all sectors. It is a survey conducted four times in a year (March, June, September, December), consisting of 5 Cities (Baghdad, Basra, Najaf, Erbil, and Sulaymaniyah) and 1,080 samples. The survey includes interviews with men and women of age group 15 to 59.
 For details please visit    syndicated@nishresearch.com


Womenbus is a study designed to meet the needs of our customers whose target audience is mainly composed of women. The study will be done only with women. It is a survey conducted four times in a year (February, May, August, November), consisting of 5 Cities (Baghdad, Basra, Najaf, Erbil, and Sulaymaniyah) and 800 samples. Women of age group 15 to 59 are interviewed.
 For details please visit    syndicated@nishresearch.com


Numeric Distribution
As Iraq is a market, distribution networks are not systematic at the desired level. Some brands using excellent distribution levels and others demonstrating the critiques towards the distribution from time to time. It is a study conducted three times in a year to understand and monitor the success of our customers offering products to the Iraqi market and their competitors in terms of distribution.  The study is performed in Erbil, Sulaymaniyah and Dohuk by monitoring distribution performance of brands at a total of 800 retail points.  The on-site survey is conducted in January, May and September.
For details please visit    syndicated@nishresearch.com

Home Tracking
Home Tracking survey aims to monitor the consumption and purchasing behaviours of Iraqi consumers as a project designed to meet the expectations from the Household panel which is a key shortcoming in Iraq.  The survey is conducted four times in a year (September, December, March, June), consisting of 3 Cities (Erbil, Dhuk, and Sulaymaniyah) and 800 samples. Total number of samples are distributed into 4 weeks for survey periods with 200 households interviewed each week. In addition to the detailed demographics of the household, specific products owned and purchasing behaviours, spare times as well as brand, sub-brand, weight in grams, quantity and other details for the products from the relevant category available in the house at that time are collected and reported. During each period, 50% of the households visited during the previous period are revisited in order to monitor the change and transformation of the households. For details please visit    syndicated@nishresearch.com

Irak Bulletin
Iraq is a country that is experiencing a restructuring process and therefore evolving continuously and very fast.  This is a survey model seeking to learn about people's perspective on the general problems of their country, their expectations from the future, their problems and lifestyles. We share with our customers for free the report of the survey. This allows us to give further details to our customers about the country and to update them on the general situation in the country.
For details please visit    syndicated@nishresearch.com



Advertising is an essential element for modern marketing. Advertisement is an expensive product and therefore it is important to contact the target audience using the right methods.  We conduct periodic media surveys in order to keep close track of the channels and programs watched by Iraqi people.
For details please visit    syndicated@nishresearch.com