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Retail Research &amp; Trade Intelligence

Understanding retail execution is essential for building
 successful brands and distribution strategies. Nish Research provides
 comprehensive Retail Research and Trade Intelligence solutions that help
 manufacturers, distributors, and retailers monitor market performance, improve
 execution, and make data-driven commercial decisions across Iraq.

With dedicated retail field teams operating across 12
 governorates, we maintain a continuous presence in the market through regular
 store visits and structured retail monitoring programs. Our experienced
 auditors collect accurate, store-level data using standardized methodologies
 and digital data collection systems, ensuring reliable and timely market
 intelligence.

Our Retail Research solutions are designed to measure not
 only product availability but also the overall quality of retail execution,
 helping clients understand how their brands perform at the point of sale.

Our Retail Research Services

Retail Audit

Our Retail Audit program provides detailed insights into
 product distribution and retail performance across traditional and modern trade
 channels.

Key measurements include:

<ul style="margin-bottom: 0px; margin-top: 0px;" type="disc">
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Numeric
 &amp; weighted distribution</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">SKU
 availability and out-of-stock analysis</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Product
 assortment</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Shelf
 visibility and shelf share</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Price
 monitoring</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Promotional
 activity tracking</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Point-of-sale
 material compliance</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Competitive
 benchmarking</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">New
 product distribution tracking</li>
</ul>

&nbsp; 

Modern Trade Audit

Our Modern Trade Audit focuses exclusively on supermarkets,
 hypermarkets, and organized retail chains. The study provides in-depth
 visibility into modern retail performance, merchandising standards, pricing
 strategies, promotional execution, and category management.

&nbsp; 

Customer Satisfaction Research

We conduct customized customer satisfaction studies within
 retail environments to measure shopper experience, service quality, customer
 expectations, and loyalty drivers. These studies help retailers identify
 strengths, improve customer experience, and enhance store performance.

&nbsp; 

Distributor &amp; Trade Partner Evaluation

Strong distribution networks require continuous performance
 measurement. Nish Research evaluates distributors, wholesalers, and trade
 partners through structured research programs that assess service quality,
 execution standards, operational performance, communication effectiveness, and
 overall partner satisfaction.

Insights We Deliver

Our retail research programs provide actionable intelligence
 across a wide range of commercial indicators, including:

<ul style="margin-bottom: 0px; margin-top: 0px;" type="disc">
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Category
 performance</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">SKU-level
 availability</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Out-of-stock
 monitoring</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Price
 and promotion analysis</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Shelf
 execution and merchandising compliance</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Distribution
 performance</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Retailer
 and distributor satisfaction</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Competitive
 intelligence</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Store
 execution quality</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Field
 performance evaluation</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Market
 coverage analysis</li>
 <li class="MsoNormal" style="margin: 0px 0px 11px; line-height: 107%; font-size: 15px; font-family: Calibri, sans-serif;">Channel
 benchmarking</li>
</ul>

By combining continuous field presence with rigorous data
 collection and local market expertise, Nish Research delivers reliable retail
 intelligence that enables businesses to optimize distribution, improve in-store
 execution, strengthen trade relationships, and maximize market performance
 throughout Iraq.

Nish Retail