These are studies that measure consumers' feelings and thoughts about brands after the experience and aim to understand the position of rival brands against each other in the eyes of consumers. We obtain ways and methods from perception research to discover and move forward the perception of our brand among consumers.

Brand Perception Research

These are studies conducted to monitor how the communication is perceived by the target audience in order to achieve the goals of advertising investments.

Brand and ad tracking

These are studies that aim to understand the recall power of a published advertisement on the target audience, the perception it creates and its impact on purchasing.

Advertisement Post Test

These are the types of research that contribute to the redesign of the advertisement in accordance with the perception of the target audience by showing an advertisement to be published to a group representing the target audience while it is still in the concept or animatic film stage, and taking the evaluations of this group regarding the relevant advertisement sample.

Advertisement Pre Test

Bir ürünün tasarım aşamasının tamamlanmasından sonra tasarlanan ürünün hedef kitle nezdindeki algısını ve beklentilerin ne ölçüde karşılandığını anlamaya yönelik araştırmalardır.

Concept Testing

These are studies that contribute to understanding how a product's packaging or the product itself is received by consumers, and thus, with the results obtained, to revise the product before it is put on the market.

Packaging and Taste tests

It is the research that evaluates the products within the entire market in order to take place in the market with correct pricing.

Pricing

These are studies aimed at understanding customers' satisfaction with our products or services and the reasons behind such satisfaction.

Customer satisfaction

These are surveys in which we measure employees' satisfaction and commitment to institutions and organizations and aim to receive their suggestions and complaints accordingly.

Employee Satisfaction

These are the types of research in which we measure the extent to which the suggested activations in our stores or sales points are adhered to and presented by our employees.

Mystery Shopper

These are studies conducted to obtain the data needed to understand and manage the reputation of the institution according to its sector and similar ones, and to re-manage corporate communication strategies accordingly.


Brand Perception Research	gt.yes
Brand and ad tracking	gt.yes
Advertisement Post Test	gt.yes
Advertisement Pre Test	gt.yes
Concept Testing	gt.yes
Packaging and Taste tests	gt.yes
Pricing	gt.yes
Customer satisfaction	gt.yes
Employee Satisfaction	gt.yes
Mystery Shopper	gt.yes